Community

Valdis Strautins Verified General

Q4 is close: what are you doing differently this year?

Black Friday is eight weeks away. Every year there is something we wish we had started in September instead of November: stock, ad creative, email list, a checkout fix that did not make it in time.

What is on your list this year, and what did last year teach you?
1 point 3 comments

3 comments

  1. Einars Melderis

    Ad creative, for me. Starting it now rather than the week before is most of the plan.

    1. Valdis Strautins Verified

      Good call. Creative always takes longer to test than anyone plans for, and November is the worst month to be learning.

  2. Rainers Leitarts Verified

    Checking that the store holds up under load is on mine. A slow checkout on the busiest day of the year is the most expensive kind of slow.